Scenarios : the art of strategic conversation / Kees van der Heijden.
By: Van der Heijden, Kees.
Material type: BookPublisher: Chichester, John Wiley & Sons 2005Edition: 2.ed.Description: xxiv, 356 p.ISBN: 0470023686 (cloth).Subject(s): Comunicação Organizacional | Pensamento Criativo | Planejamento EstratégicoItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 2.01 V2281s (Browse shelf) | Ex.1 | Available | 2018-0930 |
Inclui bibliografia e índice
Part one: The context 1. 1965 to 1990, Five discoveries at Shell -- 2. Introduction to scenario-based planning -- 3. Three competing paradigms in strategic management Part two: The principles of scenario-based planning 4. Strategising -- 5. The business idea of an organisation -- 6. The uncertain environment -- 7. Scenario analysis -- 8. Scenarios and the strategic conversation Part three: The practice of scenario-based planning 9. The practitioner's art -- 10. Articulation of the business idea -- 11. Competitive positioning -- 12. Scenario development -- 13. Option planning Part four: Institutionalising scenario-based planning 14. The management of change -- 15. Planning process -- 16. The informal strategic conversation
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